Marketing automation – the name really doesn’t do the technology justice. While it’s true that a marketing automation platform can help you automate marketing campaigns, these robust systems are capable of so much more and benefit many areas within an organization outside of marketing. Sales is one such beneficiary, particularly when marketing automation is paired with Microsoft Dynamics 365/CRM.
In recent years, the internet and social media have changed buyer behavior, which has in turn changed how companies sell to their buyers. Consider these sales statistics:
- Today’s buyers are anywhere from two-thirds to 90 percent of the way through the buying process before they reach out to a vendor. (Forrester Research)
- 50 percent of qualified leads are not ready to purchase immediately. (Gleanster Research)
- The average sales cycle has increased 22 percent over the past 5 years due to more decision makers in the buying process. (Sirius Decisions)
While these changes in buyer behavior present significant challenges to organizations of all kinds and sizes, a marketing automation system like ClickDimensions combined with Microsoft Dynamics 365/CRM can drive sales success and can help you learn more about your prospects as well as making it easy to capture information about them once they are ready to share.
Watch the video above to see a demo of ClickDimensions’ most popular features or submit the form to schedule a live demo with one of our Marketing Automation experts.
Watch a 7-Minute Demo
of ClickDimensions Marketing Automation for Microsoft Dynamics CRM
ClickDimensions is the top-rated, Microsoft-certified marketing automation solution for Microsoft Dynamics CRM. ClickDimensions helps you learn more about your prospects by showing you what interests them on your site as well as making it easy to captureinformation about them once they are ready to share.
Watch the video above to see a demo of ClickDimensions’ most popular features or submit the form to schedule a live demo.