Today Amaxra wrapped up our webinar series, Power Up Your Business with Dynamics CRM. The series was led by Rosalyn Arntzen, President & CEO at Amaxra, and Jay Templeton, Amaxra CTO. Dynamics MVP, Rick McCutcheon, and Senior Account Manager from ClickDimensions, Leigh Ann Martin, joined us as guest speakers and demonstrated how we can better leverage technology to power up your business.
As a well-known CRM MVP with over 20 years’ experience working with CRM tools, Rick’s mission is to help organizations use products like Dynamics CRM to their fullest potential. “CRM allows you to share information more thoroughly and interact more completely,” Rick explains. He emphasizes the need to look at your business as an ecosystem and properly nourish its development.
Recently there has been massive growth in the technology business and the information we are receiving needs to be managed. Numerous ROI case studies determined that CRM pays back $8.71 for every dollar spent. This is an increase from $5.60 in 2011. The ROI is high with CRM usage because the investment into the tool allows for collaboration, tracking and measuring results for the entire company.
Customers are continuing to change the way they buy, so business leaders need to implement a repeatable sales process that is seamless to capture. Without the usage of CRM, people miss out on proper follow up to customers and therefore miss out on opportunities.
In this changing market, there are more ways than ever to reach out to customers, including social media, websites, email campaigns, education and LinkedIn. Using ClickDimensions, you can login to one system and have all your information tied to the same place. That’s convenient! And because ClickDimensions was built specifically for Dynamics CRM, they appear as one in the same tool, which gives an ease of simplicity to something highly intricate.
Leigh Ann Martin from ClickDimensions explains that the solution was created to be an email marketing engine in Windows Azure. ClickDimensions offers multiple features including lead nurturing, campaign automation, analytics tracking, website intelligence and simple templates for creating emails to send through Dynamics CRM (with no HTML experience required).
Amaxra is both a ClickDimensions and Dynamics CRM / Microsoft Gold Partner.
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